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Microsoft’s quarterly financials made for some sober reading.
Inflation is rampant, and Russia’s war of aggression in Ukraine is disrupting energy markets and distribution.
High on Life was one game on the record with Major Nelson’s Xbox podcast, praising the service for how it had boosted Squanch’s debut game.
Value is the best Xbox exclusive right now …
The obvious one is that consumerslove value,especially in our current economic climate.
The Xbox Series S is only one aspect, though.
High on Life was one game on the record with Major Nelson’s Xbox podcast, praising the service for how it had boosted Squanch’s debut game.
Microsoft’s key competitors, namely Sony PlayStation and Nintendo, do not offer this kind of value.
The reasons why are pretty obvious.
But it’s not enough.
High on Life was one game on the record with Major Nelson’s Xbox podcast, praising the service for how it had boosted Squanch’s debut game.
Right now, I would posit that Xbox has a desire problem.
Thepostthat spawned the most recent incarnation of the trend has 8.4 million views on Twitter.
Slick marketing campaigns and clever product placements create FOMO around the iPhone and even MacBooks.
And sure, iPhones have caught up on the hardware front now.
However, I would argue that, for the longest time, iPhone’s biggest selling point was prestige.
There are of course multiple factors as to why Microsoft retracted a bit this year.
This chart from@Welfare_JBP on Twitterextrapolates trends in Xbox’s verticals from investor data shared by Microsoft.
However, the most notable aspect is Microsoft’s truly anemic 2022 with regard to exclusive content.
And Microsoft knows it.
None of this even includes 2023’s headline act, which is undoubtedly Starfield.
Qualitatively again, I already know Starfield is a “system seller.”
This is before the marketing for Starfield has even really ramped up.
