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The atmosphere of Xbox is looking quite different with every passing year.
Three years ago, we were all freaking out overStarfield becoming exclusive.
Microsoft’s “This is an Xbox” isn’t for core fans.
What are the experts saying about the campaign?
“There’s a lot of fear, uncertainty, and doubt circling Xbox’s new ad campaign.
And I can understand why; It’s extremely disruptive.
Microsoft’s “This is an Xbox” isn’t for core fans.
That’s the point.”
It’s targeting the phablet kids that are coming up behind us.
Furthermore, all of those mobile platforms are entirely rig agnostic.
As he points out, generation after generation, Xbox hardware has continued to see a decline in sales.
How do you get the games into the hands of players without a console?
“No console required” is an invitation to those without access to the console itself.
Everything with a screen, Wi-Fi, and extra unspecified caveats is an Xbox.
It really is a no-brainer when you think about the picture at large.
Even then, the Xbox app is only available on specific Fire Stick models.
And then there’s the common complaint about the Xbox experience on PC not being up to scratch."
I played open world racing games before Horizon was even a thing.
Then there’s another problem: What about people who don’t even know whatGame Passis?
He defines this mythological service as one that grants instant access to hundreds of games across multiple devices.
To which he gets a resounding, “What?”
I’m sure many of you reading this have similar stories too.
For instance, what aboutXbox games going to PlayStation?
Did all those acquisitions and increased player agency come at the cost of game retention?
Do exclusive games cease to exist to regain the money they’ve spent?
There’s a strong desire withinMicrosoftfor them to leverage the Zoomer generation.
Let’s hope we can all swim.
Read next:Inside the risky strategy that will define Xbox’s next decade
