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Microsoft recently completed its purchase of Activision-Blizzard-King, in a deal worth over 70 billion dollars.
Call of Duty will finally emerge on Nintendo Switch and competing cloud platforms, per promises to regulators.
The promise of service titles in Xbox Cloud Gaming also boosts the portability factor of Xbox, too.
Microsoft has also signaled it wants to revive dormant IP like StarCraft and Guitar Hero.
None of it matters, however, if Xbox console sales continue to lag behind.
By comparison, Xbox was down 38% year over year across the continent.
Microsoft will likely struggle again up against PlayStation 5 and Nintendo Switch going into the holiday season.
Potential discounts running up to Black Friday could also help Xbox Series X|S fortunes this Q4.
