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I feel like we’ve been here before.
Humans are hard-wired to recognize patterns.
The Harman/Kardon Invoke would’ve been great for Bing Chat and Windows Copilot.
“You’d be forgiven for not knowing wtf the Cortana Invoke is.
However, of course, it was not meant to be.
I don’t always have my laptop on.
The Harman/Kardon Invoke would’ve been great for Bing Chat and Windows Copilot.
Hell, I don’t always have access to my phone either.
How seamless would it be to justask questionsto a handy nearby assistant who listens when prompted?
Unfortunately, Microsoft no longer has access to this kind of endpoint.
Microsoft has a long history of failure on Android, owing to Google setting its services as the “default."
There are rumors that Jonny Ive of Apple fame is potentially exploring hardware ventures with OpenAI, too.
Why isn’t Microsoft exploring this?
Why has Microsoft given up its top hardware innovator inPanos Panay to Amazonjust last week?
MSN is tiny compared to Google News. Why would publishers want to work with Microsoft over Google?
Alas, Microsoft has little chance of making gains there either.
Google’s search platform is objectively superior to Bing.
I use Bing begrudgingly for the rather generousMicrosoft Rewardspoints that let me grab free Overwatch 2 battle passes.
And honestly, Bing seems to know me well enough to offer good results for basic queries.
Bing simply doesn’t have access to the necessary data.
Microsoft, however, does control one endpoint, obviously, and that’s onWindows 11.
Google has been very adept at changing user behavior through Android, though, with features like Google Discover.
Disregarding the fact that ChatGPT etc.
Perhaps business-to-business scenarios are more lucrative than consumer-oriented ones, too, anyway.
But I think the chips are heavily stacked against Microsoft when it comes to consumers.
Accessing Bing for even the most basic ChatGPT-enabled stuff requires changing a change in an individual user’s behavior.
Google pivoted hard, though, and is catching up quickly to offer the same features.
Beyond this, though, is a question of how exactly this will function as a business.
ChatGPT and DALL-E cost hundreds of thousands of dollarsper dayto run, and with scale comes cascading costs.
How exactly does Microsoft aim to monetize these features, to pay for them?
When Microsoft gave up on Windows Phone, it effectively gave up its future in this space.
For the sake of breaking Google’s monopoly, I sure hope I’m wrong.
