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Inspiring trip as always.
Xbox has a long history of inconsistent support outside of its more traditional English-speaking markets.
Phil Spencer presents at the Xbox Tokyo Game Show 2024 stream.
I’vewritten previously about Xbox’s poor localization outside of the U.S.and UK, and not just for games either.
It’s not all Xbox’s fault, though.
First up, Spencer and Bond both shared a shot of them at Square Enix head quarters.
Phil Spencer presents at the Xbox Tokyo Game Show 2024 stream.
Square Enix has been particularly contentious for Xbox fans of a certain age.
In recent years, Square Enix began skipping Xbox, taking PlayStation exclusivity deals instead.
The deal seems to have only benefitted Sony, however, in obscuring Xbox.
“We had a great discussion with the Xbox team at Square Enix.
Thank you @XboxP3 @BondSarah_Bond and Xbox team for coming.
Spencer and Bond also caught up with the teams at Sega and Atlus.
Microsoft also said hi to Capcom.
This is a game that’s even available to buy on iOS and Android.
Capcom’s next big game, the fantastic-lookingMonster Hunter Wilds, is confirmed for Xbox, though.
Sarah Bond also shared a snap from the booth of Sword Art Online: Fractured Day Dream.
Spencer also checked in with Koei Tecmo ofDynasty Warriorsand Altelier fame.
Xbox has had wins of course.
But Xbox perhaps finds itself in a bit of a chicken and egg situation to some degree.
There’s a big hill to climb for Microsoft here, but I, for one, remain optimistic.
