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Today,Microsoft unveiled ChatGPT integration with Bing and Microsoft Edge.
It’s a huge moment for Bing, which remains the butt of almost every search engine-related joke.

This example search result details the results of a query for vegan meal suggestions.
Google was recently put on “red alert,” as the Microsoft-backed OpenAI consortium unveiled ChatGPT-3.
The toolset represents a conversational AI that can create accurate, human-sounding text based on virtually any context.
However, thanks to the power of ChatGPT-3, the suggestions are actually well-written and relevant.

This example search result details the results of a query for vegan meal suggestions.
And of course they are, because the information is “borrowed” from trusted sources.
How does Microsoft compensate websites for this functionality?
Well, by offering a tiny link in the footer of the query, of course.

A link that literally nobody is ever going to hit.
On a long enough timeline, it could make guide writing untenable and unprofitable for websites.
If fewer humans are writing content, that would likely result in less high-quality information for ChatGPT to steal.

In that scenario, how will it remain so smart, I wonder?
And sure, there are plenty of people writing guide content for free on forums and Reddit that ChatGPT-3.











