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Today,Microsoft unveiled ChatGPT integration with Bing and Microsoft Edge.

It’s a huge moment for Bing, which remains the butt of almost every search engine-related joke.

Bing and Open AI

This example search result details the results of a query for vegan meal suggestions.

Google was recently put on “red alert,” as the Microsoft-backed OpenAI consortium unveiled ChatGPT-3.

The toolset represents a conversational AI that can create accurate, human-sounding text based on virtually any context.

However, thanks to the power of ChatGPT-3, the suggestions are actually well-written and relevant.

ChatGPT-3 with Bing

This example search result details the results of a query for vegan meal suggestions.

And of course they are, because the information is “borrowed” from trusted sources.

How does Microsoft compensate websites for this functionality?

Well, by offering a tiny link in the footer of the query, of course.

Artificial Intelligence AI Assistant Apps - ChatGPT, Anthropic Claude, Google Gemini, Microsoft Copilot, Perplexity, Poe.

A link that literally nobody is ever going to hit.

On a long enough timeline, it could make guide writing untenable and unprofitable for websites.

If fewer humans are writing content, that would likely result in less high-quality information for ChatGPT to steal.

June 2024; Richard Socher, Founder and CEO, You.com on FULL STK Stage during day two of Collision 2024 at the Enercare Centre in Toronto, Canada.

In that scenario, how will it remain so smart, I wonder?

And sure, there are plenty of people writing guide content for free on forums and Reddit that ChatGPT-3.

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