When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.

A recent report surfaced suggesting that NVIDIA had canceled plans for an even higher-end 40 series graphics card.

Theill-fated RTX 4090 Ti, it seems, will not be seeing the light of day.

Zotac GeForce RTX 4090 AMP Extreme AIRO

It’s big, it’s power hungry and it’s more than enough.

We don’t need it.

Gamers don’t need it.

What I want, not just from NVIDIA, is better, more affordable graphics cards.

ASUS TUF Gaming RTX 4090 OC Edition

It’s big, it’s power hungry and it’s more than enough.

It doesn’t always have to be a case of ‘numbers go brrrrr’ along with the price.

Let’s get some perspective back into things.

Almost every PC gamer on the planet doesn’t need one right now.

Smiling man using a laptop and smartphone promotion for back to school season 2023

Let alone somethingeven more powerful.

Very, very impressive.

But it’s also absurdly expensive, comically large, and quite power-hungry.

Intel Arc A770 and NVIDIA RTX 4090 Founders Ediiton

Aspirational vs value.

No game currently available makes it break much of a sweat, even with ray tracing on.

There were some games I played on the RTX 4090 that didn’t even make the fans spin up.

That’s how much of a beast it is.

ASRock Phantom Gaming Intel Arc A770 8GB graphics card in a PC build

Commitment to attractive pricing is one reason I’ve backed Intel with my own money.

With the RTX 4090, you only have brute force, so the message is lost.

But for the majority, the RTX 4090 is at best aspirational.

An RTX 4090 Ti isn’t what we need.

nVidia Quadro NVS 290 256MB…

But that message remains, as I’ve previously written about.

I’m clearly not alone, either.

It’s not an RTX 4090 (or even an RTX 4080.)

ASUS ROG Herculx Graphics…

The RTX 4090 is close behind with a 0.02% deficit.

But the top positions are all held by either budget-focused GPUs or higher-tier last-generation products.

Most of NVIDIA’s range is priced too high.

Prime

I remember getting the GTX 1080 Ti, the biggest and baddest at the time, for under 700.

Compare that to the current market.

The race to the top only benefits the few.

Nvidia RTX 5090 graphics card during the 2025 CES event in Las Vegas, Nevada, US, on Wednesday, Jan. 8, 2025.

It’s time to think more about the many.

NVIDIA GeForce RTX 5080 Founders Edition (front) compared to RTX 5090 Founders Edition (rear)

NVIDIA GeForce RTX 5090 Founders Edition graphics card alongside RTX 4090 Founders Edition

AMD Radeon RX 9000

NVIDIA GeForce RTX 5080 Founders Edition (top) stacked on top of RTX 5090 Founders Edition (bottom)

AMD Radeon RX 6800

U.S. President Donald Trump speaks during the United Nations General Assembly seen on a laptop computer in Hastings on the Hudson, New York, U.S., on Tuesday, Sept. 22. 2020.

Lenovo IdeaPad 5x 2-in-1 deal

Moto book 60

NVIDIA GeForce RTX 5090 Founders Edition power adapter in box

Asus Rog Zephyrus G14 Ryzen

Renderings of the 50th Anniversary Exclusive Microsoft Surface Laptop.

Monument Valley image

Diablo 4 Season 7 Season of the Witch

Marathon gameplay reveal

Promotional screenshot of characters from Zenless Zone Zero