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This is the same menu thatwas recently added to Windows 11.

That’s not the only curious change, either.

Windows 11 Start menu

These changes are all about upsells, and less about user satisfaction or interface improvements.

The Windows 11 Start menu apps list.

Windows 11 Search

Windows 11 Official

Windows 11 Start menu customization settings

Windows 10 Find My Device

Outlook Client Hero

Windows 10 Start menu on HP ZBook Studio G4

Former Microsoft Executive Vice President Terry Myerson stands in front of a presentation about Windows 10

Surface Hub 2S

Windows Insider program settings

Diablo 4 Season 7 Season of the Witch

Marathon gameplay reveal

U.S. President Donald Trump speaks during the United Nations General Assembly seen on a laptop computer in Hastings on the Hudson, New York, U.S., on Tuesday, Sept. 22. 2020.

Lenovo IdeaPad 5x 2-in-1 deal

Promotional screenshot of characters from Zenless Zone Zero

MSI Claw 8 AI+ propped up next to an ROG Ally X on a table.