When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.
Surface has entered into a new era, and you might not have even noticed.
In the past, Surface was all about unique form factors and experimental hardware.
The Surface Pro and Surface Laptop are Microsoft’s most popular (and most boring) products.
In some ways, it was anti-Apple in its approach to hardware design.
Microsoft also used Surface to set the narrative and dictate where it thinks the Windows ecosystem should head.
Today however, things seem very different.
The Surface Pro and Surface Laptop are Microsoft’s most popular (and most boring) products.
The current wave of Surface hardware isnt interested in being experimental or unique.
It was all very exciting, but ultimately too much change for most people.
The new Surface PCs arent experimental new devices, but revisions on tried and tested designs.
Surface Pro today isn’t about the form factor, it’s about what’s on the inside.
Most importantly, the Copilot+ PC launch gave Windows on Arm an opportunity to shine.
This was essentially a relaunch for Windows on Arm, and so it needed to stick the landing.
This conservative approach was vital to ensure the success of the Copilot+ PC launch.
Alienating the market once again wasn’t an option.
That means Surface & Windows needed to be boring.
Surface today is more focused on what’s on the inside rather than the outside.
To be clear, the latest Surface PCs are excellent.
Ultimately, I believe we’re now in an era of stability and conservatism in the Surface space.
