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I’m a Marvel fan, and so naturally, I’m extremely hyped about Deadpool and Wolverine.
As a grown adult that’s actually a teenager inside, Deadpool is one of my favorite franchises.
People want to buy these. I want to buy these.
And I’m pissed.
But this hook up with Marvel is everything wrong with Xbox marketing.
Why the hell can’t we buyanyof this stuff?
Not even going to sell us a wrap for the Series X? Really?
I guess that’s what keeps the lights on at Microsoft these days, rather than cash money?
It’s like they’re taunting us at this point.
Do I want to buy an Xbox controller with magnetic butt cheeks?
One of the things we can actually get…but not actually buy.
You bet I do, and I know I’m not alone.
Would I settle for a less curvy version that was still dressed up in Deadpool red or Wolverine yellow?
Again, I’m not alone.
I get it on one hand, everyone wants a piece of the hottest movie of the summer.
Xbox wants in, but doesn’t want our money?
Is this social media play expected to somehow increase sales of consoles?
What’s the endgame?
Great, a product us mere mortals can actually acquire!
you might get the controller holder for free, but you have to buy the controller.
Not the Deadpool controller, which would make way too much sense, but an expensive controller completely unrelated.
So that’s the play!
You’re probably detecting a lot of snark and cynicism, and you’d be right.
Oh, and naturally, the free controller holder offer is only available in the U.S. and Canada anyway.
Because of course it is.
Sony seems to get it, too.
The video above shows the Spider-Man 2 edition of the PS5 and a controller people couldactually buy.
I almost, almost, succumbed to it myself.
And yet Xbox has teamed up with Marvel, and we get, well, nothing.
Why isn’t there a wrap for the Xbox Series X?
Why no controllers at all, and why on earth can’t we just BUY that controller holder?
I’m a good example of the key in of person Xbox could be targeting here.
It’s incredibly frustrating.
