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Prime Minister Rishi Sunak has espoused a philosophy of “deregulation” to promote investment.
For global investment into the UK, though, the ABK deal has become something of a focal point.

Activision CEO Bobby Kotick.
Therein, Sunak described plans to “strategically steer” the CMA without offering further clarification.
Satya:“Let’s wait, for all to play out.
I could see a spin on one side that reads something like “overzealous regulator kills UK jobs!”

and in the other ear, “weak EU bows to American megacorp!”
But much like Brexit itself, the consequences of these decisions could have real-world implications for the UK.
What a staggering and predictable own goal that would be.

UK Prime Minister Rishi Sunak.
With the CMA digging its heels in, things could get pretty nasty down the line.
The reality has unsurprisingly been quite the opposite.
At the same time, Covid-era contracts-for-your-mates have seen billions of pounds mysteriously vanish from the UK treasury.

Yes, the government has far more significant things to worry about than Call of Duty.
Brad Smith’s threats to “reconsider” investment in the UK might have just been political theatre.
The CMA’s decision flies in the face of all logic and reason, baffling experts on all sides.

None of this is an argument against regulation.
It’s an argument in favor of sound regulation.
When regulation is working correctly, it is supposed to lead to consumer benefits.

The CMA’s decisions here have a real risk of harming UK consumers.
It would be a predictable self-own.













