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Xbox’s content acquisition strategy has been the topic of discussion again recently.

We also had great titles likeKunitsu-gami: Path of the GoddessandDungeons of Hinterburghit the service recently too.

ASUS ROG Ally with Genshin Impact

Genshin Impact on the ASUS ROG Ally.

TheXbox Games Showcase 2024from June gave the most exciting and comprehensive look at Microsoft’s roadmap yet.

Microsoft is also officiallyworking on the next iteration of Xbox console hardware.

Xbox flagship IP Halo has been arguably thoroughly mishandled in recent years, for example.

Xbox Game Pass Ultimate – 1…

Genshin Impact and other gatcha games are narrative-driven RPGs that allow players to collect characters in similar fashion to collectable card games.

And perhaps they’re all symptomatic of the same problem we’ll discuss in this short piece.

Microsoft is likely acutely aware of that fact, too.

At EVO 2024, Capcom announced SNK vs. Capcom: SVC Chaos for modern platforms.

Xbox 1 Month Ultimate Game…

That is, PC, PlayStation, and Nintendo Switch.

Once again no Xbox in sight.

The fighting game community is not always best served on Xbox.

Microsoft - Xbox Game Pass…

So hey, perhaps it’s no big deal about older Capcom fighting games, right?

Maybe today, but you never know what the future will bring when it comes to content.

You never know if something will blow up.

Best Buy

Few games encapsulate that reality like Genshin Impact.

And it’s something I rarely see the core Xbox community discussing.

And there’s little sign of them slowing down.

Genshin Impact

Genshin Impact and other gatcha games are narrative-driven RPGs that allow players to collect characters in similar fashion to collectable card games.

And sensationally, they reportedly passed on it.

Gatcha games have absolutely exploded in popularity literally everywhere except Xbox

Yep, you read that right.

Microsoftpassedon MiHoYo’s pitch for Genshin Impact on Xbox back in 2020, according to a report from Reuters.

Genshin Impact revenue

According toStatista, Genshin Impact’s revenue has gradually declined over time (perhaps cannibalized by their own games like Honkai Star Rail and Zenless Zone Zero), but still remains in the tens of millions. The Xbox platform could present an opportunity for MiHoYo to find new players.

Were they able to, that is.

Fact is, they’re not.

It’s hard to know for surewhyMicrosoft would’ve passed on Genshin Impact.

Version 4.8

Perhaps Microsoft just doesn’t like anime a whole bunch.

Is it too late to fix the gatcha situation on Xbox?

Microsoft finally landed theFinal Fantasy 14MMO too, and it seems to be doing well on Xbox.

Genshin Impact character

In Genshin Impact and other gatcha games, players can earn dozens of playable characters by grinding daily quests, or by paying microtransactions. To keep the game fresh, MiHoYo updates the game for free regularly, with large new areas, objectives, and story beats.

Landing Genshin and its gatcha siblings should be a DEFCON 1 situation for Xbox.

Xbox Game Passis great, love it.

I love the efforts in cloud, and the efforts from first party, too.

Genshin Impact

Xbox leaders converge to discuss the Genshin Impact situation, colorized, 1872.

only for Xbox to be omitted.

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