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Theres no hiding that Iman advocate for dual screensregarding Surface Duo.
Microsofts decision disappoints me, but I also agree with it.

The Amazon Kindle app on Surface Duo 2 is amazing.
First off, Im a believer in the market.
Surface Duo was not that because it has asevereimage problem.
Many also didnt get Microsofts Windows Phone.

The Amazon Kindle app on Surface Duo 2 is amazing.
While we can blame the public, we cant ignore them.
We can blame the public, but we cant ignore them for not understanding Surface Duo.
Thats true, but I also dont believe it wouldnt have mattered much.

Neat things like a hinge display won’t be possible on a single-screen foldable phone.
The comparisons, while superficial, were inevitable.
Ill also note that Microsoft canceling Surface Duos bigger brother Surface Neo did not help.
(Luckily for us, Lenovo is swooping in withits lovely Yoga Book 9i).

The popular Samsung Galaxy Z Fold 4.
They say first impressions matter for a reason.
Of course, thats already huge, but I think most people can figure that benefit out without help.
But the more significant advantage is that Microsoft will likely source on-market display options from either LG or Samsung.

Samsung Galaxy Z Fold 4 (L) vs. Microsoft Surface Duo 2.
Doing boutique, custom parts from a production standpoint is costly.
In addition, complexities make it more likely to hit supply constraints or other production problems.
A single-screen foldable Surface Duo would likely be much cheaper than a dual-screen.

Samsung Galaxy Z Fold 4 (L) vs. Microsoft Surface Duo 2.
The cost decreases significantly if Microsoft uses a foldable display that other companies are already leveraging.
We see this all the time in the PC industry.
For example, only Microsoft uses 3:2 displays in its Surface devices.

The Surface Duo 2 Photo App.
Other OEMs didnt jump on board right away because of the cost.
Trickle-down tech is a thing.
Not only does this choice of display tech reduce costs, but it makes availability much better too.

Thats important if you want to control volume and have a product that has fewer issues.
That cost saving is likely to be passed down to the consumer.
For a good reason, many balked at the price of Surface Duo and Surface Duo 2.

By adopting a me too, strategy Microsoft could make Surface Duo 3 much more competitively priced.
Thats another piece of the puzzle to sell more devices for obvious reasons.
That I dont know.

Id like to see Microsoft replicate the dual-screen experience on a single screen as a default behavior.
How Microsoft solves this differentiation problem will be the thing to watch.
Being just software, Microsoft could give users a toggle to make that dual-screen experience optional.

But, of course, thats trivial to solve if you want every app to launch full screen.
Microsoft could also make the phone work better with Windows 11.
For some, simply having a stripped-down Android experience with preloaded Microsoft apps is a good enough reason.

Some of this may be moot, however.
Imagine if Samsung (and only Samsung) made one traditional Android phone!
Ithinkpeople may want a bit more variety.

I just hope Microsoft fixes the thingsSamsung got wrong.









