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Samsung reportedly stuck with Google because of the perception that could be created by a move to Bing.

Microsoft and Samsung have a close relationship as well, includingSamsung phones working well with Windows PCs.

Samsung Galaxy Z Fold 4

Samsung also makes severalcomputers that run Windows.

But that relationship seems to be growing year-to-year.

It’s unlikely that Samsung’s choice of default search engine would affect the company’s dealings with Microsoft.

Bing search

Google reportedly entered a “panic” when Samsung started looking into an alternative default search engine.

Apple reportedly has a much larger deal that’s worth between $8 billion and $12 billion annually.

If Microsoft can’t convince Apple to switch to Bing, it may havebetter luck with Mozilla.

Microsoft Edge web browser app in App Store seen displayed on a smartphone.

Artificial Intelligence AI Assistant Apps - ChatGPT, Anthropic Claude, Google Gemini, Microsoft Copilot, Perplexity, Poe.

June 2024; Richard Socher, Founder and CEO, You.com on FULL STK Stage during day two of Collision 2024 at the Enercare Centre in Toronto, Canada.

Outlook Client Hero

ASUS ExpertBook CX54 Chromebook

Bing looks a lot like Google now

Microsoft Start app

Microsoft PC Manager App in the Microsoft Store on Windows 11

Bing Deep Search

Marathon gameplay reveal

U.S. President Donald Trump speaks during the United Nations General Assembly seen on a laptop computer in Hastings on the Hudson, New York, U.S., on Tuesday, Sept. 22. 2020.

Lenovo IdeaPad 5x 2-in-1 deal

Promotional screenshot of characters from Zenless Zone Zero

MSI Claw 8 AI+ propped up next to an ROG Ally X on a table.