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Since Xbox Game Pass came along, pundits and commentators have been questioning its viability as a business.
Questions of sustainability
Nobody is questioning whether or not Xbox Game Pass is a great service.
I think general mistrust of corporations is a factor too.
If you have month-over-month guaranteed income that you might project, it makes it pretty easy to attribute expenditure.
It shouldn’t matter to consumers at large, and frankly it more than likely doesn’t.
Thankfully, that’s not what’s going on here.
Netflix and Spotify have little to no upsell.
They don’t sell hardware.
There are no microtransactions attached to their products.
There’s little to no retail business.
There’s a fix for this, though.
Microsoft also has a big hill to climb with regard to technology.
There’s only so much silicon that exists in the world at any one time.
But that’s the point here.
There is growth, and there is clear demand.
What’s next for Xbox Game Pass?
A 30% drop year over year in Xbox Series X|S hardware is a scary figure to digest.
That’s just speculation, though.
A new wave of handheld Windows-first PC hardware is on the way, starting with theASUS ROG Ally.
I runPC Game Pass on my Steam Deck, and it’s magic.
There’s a question of game quality too, which Microsoft is actively working to solve.
Despite that, it’s still seeing growth.
Let’s see what happens when they’re able to step on the accelerator.
