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The flagship smartphones feature bumped up specs, but the real story is about AI.

Despite the event being named Samsung Unpacked, Samsung packed a ton of artificial intelligence into its latest phones.

From left to right: Samsung Galaxy S24, S24+, and S24 Ultra.

From left to right: Samsung Galaxy S24, S24+, and S24 Ultra.

The Samsung flagships run on the Snapdragon 8 Gen 3 processor.

They all support several AI features, including Interpreter, Chat Assist, and Note Assist.

I predict photography improvements to see the biggest bump from AI.

Samsung S24 series of smartphones

The Samsung Galaxy S24 Ultra powered by Qualcomm’s latest Snapdragon 8 Gen 3.

The Galaxy S24 flagships have ProVisual Engine and Galaxy AI editing tools.

Galaxy AI will provide suggestions to create better edits.

Pricing for the Galaxy S24 starts at $799, and the S24 starts at $999.

Get the Galaxy S24 or Galaxy S24 Plus for FREE with Unlimited Your Way plan and ANY Samsung phone trade-in at AT&T

That’s a pretty wild offer when you consider all the old Galaxies that are out there.

Just about every year Samsung and Microsoft announce some expansion to the partnership.

Microsoft apps are tailored to Samsung foldables and the Samsung Gallery integrates with OneDrive.

Trade-in ANY Galaxy phone and get a free Galaxy S24 or S24 Plus at Verizon

Microsoft and Samsung even have partnerships on theenterprise side of things.

Earlier this month, Samsung announced support for using flagshipsmartphones as webcams for Windows PCs.

Alongside that announcement, Samsung shared plans to integrate Microsoft’s Copilot into its devices.

Samsung Galaxy Book3 Pro 14-inch laptop (2023)

The Galaxy Book3 Pro was one of the best Windows laptops of 2023.

Both Android-based and Windows-based Samsung hardware will have Copilot integration.

Not too shabby for a flagship lineup that isn’t even available yet.

Youd expect nothing less from Samsung, and it delivers."

Using the Google Circle to Search feature on a Samsung Galaxy S24 Ultra

Circle to Search lets you draw around content on your screen to start a Google Search.

Samsung choosing to go with Google over Bing is interesting.

Samsung makes several Windows laptops as well, including the newly announced Galaxy Book4.

In either event, Microsoft did not get Bing up front and center of the feature.

Samsung S24 series of smartphones

The all-new Samsung Galaxy S24 smartphones.

The Galaxy S24 and Galaxy S24 Plus have the same camera specs as their predecessors.

When I first saw the news, I was a tad surprised.

Samsung wants to provide the best experience it can for its users.

Samsung Galaxy Book4 Edge and Galaxy S24 Ultra.

Samsung also makes its own laptops, which are another key form factor in the Samsung ecosystem.

But Bing is a far cry from Windows when it comes to user base.

The Bing brand is not strong.

Samsung advertising AI Agents at Galaxy Unpacked 2025

Heck, even Microsoft ismoving away from the Bing brandwhen it comes to AI.

Why would Samsung attach an AI feature to Bing when Microsoft has shifted away from Bing branding?

Samsung Galaxy Book5 Pro on a table with a green plant in the background.

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