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SBMM theories have even gone so far as to evolve into Engagement-based matchmaking theories, recently.
Those questions focused on player engagement (time played), microtransactions, and special consideration for content creators.

(Image credit: Activision)
We can effectively consider the theory of engagement-based matchmaking dispelled.
Similarly, players were concerned that bots were being injected into multiplayer.
Any changes to bot deployment would be shared with the community beforehand.

(Image credit: Activision)
The timing of those tests is kept under wraps, however, to prevent players from skewing the results.
Call of Duty is published by Activision, whose record-setting acquisition by Microsoft was finalized in October 2023.

(Image credit: Activision)

(Image credit: Activision)

(Image credit: Activision)

(Image credit: Activision)

SBMM is an element of matchmaking for Call of Duty’s multiplayer, though it is lower priority compared to connection and latency.

Call of Duty staff answered community questions about matchmaking, reiterating that money spent in the COD store does not factor into matchmaking in any way.

SBMM is here to stay in Call of Duty’s multiplayer.

















