New Xbox controller colors including lovely pink with pearlescent white are available at Xbox Design Lab

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According to Xbox’s official announcement, Cosmic Shift is the “true highlight” of these new colors.

The base price starts at $69.99 before tax and additional add-ons.

Building a custom Xbox controller with Shift Series colors.

This is punctuated with several limited edition controller releases that make the collecting process fun.

I especially love the choice of matte versus metallic D-Pad and Triggers.

Coupled with the right Shift Series front casing options, these metallic colors can really pop.

Building a custom Xbox controller with Shift Series colors.

Building a custom Xbox controller with Shift Series colors.