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Microsoft unveiled its revamped search engine earlier this month.

It’s not surprising that Microsoft plans to incorporate ads into the new Bing.

New Bing on Microsoft Edge

Those earnings would have to come from somewhere, with ads likely being the primary driver.

The question at the moment is how ads would work within the new Bing.

Microsoft is already testing ad placement within the new Bing, according to the report.

Showroom ads and Dynamic filters in Copilot

Ads are being placed within generated responses at the moment, according to the executive that spoke with Reuters.

Additionally, Microsoft reportedly plans to have ads appear that are related to a query.

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