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Still, the sacrifices required to achieve this goal are becoming increasingly problematic.

Microsoft is on the cutting edge of A.I.

Surface with pile of money

Why is hacker concept art always a dude wearing a hoodie?

The hype certainly is real.

That is our goal."

It could lead by example and show you might beniceand profitable.

Generated by ChatGPT | image of a computer being hacked

Why is hacker concept art always a dude wearing a hoodie?

Perhaps it could even be profitable to begood.

I often wonder if Microsoft actively uses its own products.

It’s potentially my fault, but there’s not much of a warning within the app.

Office 365 on Razer laptop

Microsoft 365 is one of the firm’s biggest tools, but a question mark hangs over security in recent years.

Calling the U.K. phone number for Microsoft 365 led me through a maze of automated responses.

Through no fault of theirs, it made communication incredibly difficult.

Upon calling again, my calls were then automatically rejected without explanation.

Satya Nadella and Nokia ex-CEO Stephen Elop

Satya Nadella shares a walk with former Nokia CEO Stephen Elop.

Had I triggered some automated spam blocker?

I only had to call repeatedly because I kept getting cut off.

When I first started within the Microsoft ecosystem, getting customer support for practically any product was incredibly easy.

Start menu in Windows 11

I did so multiple times for Surface devices, Xbox, and Office 365.

Why did Satya Nadella call running Windows Phone into the ground a mistake?

Defining features of A.I.

Windows 11 ads in the Start menu

An example of a Start Menu app “recommendation” ad.

At the same time, Microsoft has to watch from the sidelines.

It needn’t have been this way.

Increasingly, companies are trying to figure out how to “mobilize” A.I.

Xbox Series X, Series S

Xbox Series X and Series S.

Panos Panay most notably architected the entire Surface line, whereas Kipman was responsible for creating Kinect and HoloLens.

The next Surface event is touted to be something of a muted affair.

It’s an entirely separate article about the decline of Surface in recent years.

Satya Nadella Microsoft CEO

Satya Nadella has criticized Xbox’s exclusive games strategy, quite vocally.

For customers, it means the future of Surface looks similarly bleak.

You’d have thought both were relatively easy fixes, but typical Microsoft threw in the towel.

Winning trust in the consumer space is incredibly difficult.

Xbox in a field

However, Microsoft ultimately made its bed.

Users have been complaining about “ads” in Windows for years.

Microsoft will start placing recommended apps in the Start Menu, as depicted above.

Xbox Play Anywhere with a thinking emoji

I actually use Microsoft Edge, and I like it a lot.

The password manager is incredibly easy to use and syncs between Edge on my desktop and Samsung Galaxy well.

Google made a web app that was simply better through innovation and hard work.

Surface Laptop 7

Xbox hardware sales have been down around 30% year over year, two years in a row.

Part of that is a poor game line-up and inconsistent delivery from Xbox.

Part of it is the general gaming downturn.

Activision Blizzard character heroes

Despite all this, Xbox has record revenue, even before Activision-Blizzard joined the fray.

I still had this potentially naive outlook that Activision under Xbox would benefit all involved.

Microsoft CEO Satya Nadella previously said that he “has no love” for the world of console-exclusive games.

Bill Gates holding up a copy of Windows XP operating system in New York�s Times Square.

Furthermore, you’re removing an endpoint to acquire users via Xbox Game Pass.

You’re also decreasing your footprint for game developers, who will increasingly see Xbox versions as wasting time.

More upcoming Microsoft-owned games slated for PlayStation are already being developed.

Apple Store in Bangkok, Thailand

At least for now, they’re potentially obvious games you’d most likely expect.

Obviously, putting Halo Infinite on PlayStation will increase profit margins.

Sea of Thieves enjoyed the top spot on the PlayStation Store this past week.

Cloud servers

And in a perfect world,it’s greatthat more people get to play these games.

Yes, the industry is struggling, and Microsoft isn’t the only hardware manufacturer that has seen declines.

Microsoft needs to learn some patience

Microsoft’s net income last quarter was over $20 billion.

Microsoft 50

Microsoft doesn’t seem to be learning from these lessons.

There could be a wave of new mobile A.I.

devices that Microsoft could’ve taken advantage of if it at least had some foothold in mobile phones.

Microsoft event

Perhaps Zuckerberg’s multi-billion dollar gambit in the metaverse ends up paying off.

But after ten years, the results tend to speak for themselves.

I like Windows 11 for the most part, and I like the possibility of using Surface with ARM.

Razer�s Minecraft collection in retail boxes

Xbox seems to have an impressive slate of upcoming games.

But because of the patterns Microsoft keeps throwing at us, it all comes with a cloud of doubt.

Doubt is easy building trust is hard, and Microsoft hasn’t learned this yet.

Call of Duty: Warzone returns to its roots with Verdansk map for Season 3.

ASUS ROG Strix SCAR 18 (2025)

Witchbrook first look screenshots.

Minecraft�s new key art.

Inspecting the Kilo 141 in Call of Duty: Black Ops 6

Promotional screenshot of a superpowered football kick in Inazuma Eleven: Victory Road