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Microsoft isn’t exactly known for “good” branding, at least generally.
Indeed, “hit and miss” is how I’d ultimately describe Microsoft’s ability to actuallynamethings.
What does this even mean?
Xbox is cool, but Xbox One, Series X|S, Xbox 360?
It all began to get a bit confusing.
I quite like the Microsoft Edge branding too.
The rebrand was so dumb that Microsoft itself knew it was dumb, hence why Microsoft 365 is still called Microsoft 365 (Office) on app stores like Android.
Then there’s Windows itself, which is perhaps among the most recognizable brands and products in history.
At least, it used to be.
But wait, it gets worse.
40 years of brand recognition thrown away for literally no reason.
Say hi to “Microsoft 365 Copilot.”
Where to start with this one.
The ability for Copilot to actually interact with your documents in Excel is quite limited.
Word is a similar story.
Copilot has its uses for sure, just as ChatGPT does.
It would be like naming Office “Microsoft Office Clippy” back when that feature was invented and implemented.
Who, or what is driving these crazy branding choices?
The rebrand of Microsoft Office was dumb to start with, trampling on a legacy spanning decades.
“Ask Copilot” has a better ring to it than “Bing it.”
Microsoft 365 Copilot has virtually none.
