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The Duo was the successor, or evolution of Microsofts previous mobile devices Windows Phones.
We were also optimistic Microsoft would strive to encourage OEM partners to follow.
In addition to these statements, as of July 15th, 2023, the Surface Duo 2 is listed on the Microsoft website under the “Dual Screen” submenu of the “Computers” category. In essence, Microsoft categorizes the Duo as a dual-screen computer. Interesting, huh?
Still, Microsoft did a horrible job communicating it.
The company’s initial messaging differentiating the Duo from smartphones was evident.
But make no mistake this product is a Surface.
In addition to these statements, as of July 15th, 2023, the Surface Duo 2 is listed on the Microsoft website under the “Dual Screen” submenu of the “Computers” category. In essence, Microsoft categorizes the Duo as a dual-screen computer. Interesting, huh?
“We’re looking at what’s next.”
This debate manifests Microsoft’s core problem with Duo’s positioning and marketing.
Some swear it is a phone; some assert it is not.
In addition to these statements, as of July 15th, 2023, the Surface Duo 2 is listed on the Microsoft website under the “Dual Screen” submenu of the “Computers” category. In essence, Microsoft categorizes the Duo as a dual-screen computer. Interesting, huh?
Some think of it as something somewhere in between, labeling it nebulously “more than a phone.”
If Microsoft had done its job correctly, this debate likely wouldn’t exist to any meaningful degree.
And that’s my mind; that’s not even a trick.
That’s not a marketing tool."
That’s where I kind of get in trouble; like you just said it wasn’t a phone.
He stresses its adaptability to become whatever the user needs it to be.
Not really a phone, not really a tablet.
Thats what Apple would have done.
Microsoft will instead pursue a single folding display with a less versatile 180-degree hinge.
There’s little to explain and unlike the Duo, there is no significant learning curve.
They’re smartphones that get bigger when you unfold them.
And that, I think, is how a category is established."
Through commitment, industry education, and OEM support, a new category of 2-in-1s was born.
Will users immediately ditch their Android phones and iPhones?
But Microsoft may succeed in educating the market that there is another way to “do mobile.”
I know Microsoft has no OS to license here.
Lenovo’s Yoga Book 9i is a stunning example of a dual-screen Windows device.
The unit has aroused a lot of interest and much excitement.
I’m a Rocky fan.
Microsoft, keep the Surface Duo’s dual-screen approach in the fight for one more round.
