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What you better know

Microsoft is testing a new ad within the Windows 11 prefs app.

Late last week, the tech giant rolled out Windows 11 Insider Build 22635.3500 to the Beta Channel.

Windows 11 Settings app

Microsoft plans to fill a gap it found in the Windows 11 Settings app with an ad.

“We are introducing a new Game Pass recommendation card on the parameters homepage,“said Microsoft.

The Game Pass recommendation will not appear for everyone.

Additionally, only Windows 11 Home and Windows 11 Pro users will see the prompt.

Windows 11 Settings app showing ad for Game Pass

Microsoft is testing an ad for Game Pass within the Windows 11 Settings app.

Adding ads to Windows 11

Microsoft is no stranger to placing ads in Windows 11.

In fact, it comes off as a key part of the company’s strategy.

Windows 11 Search

Windows Copilot key

Windows 11 Start menu

Windows 11 Official

Showroom ads and Dynamic filters in Copilot

Windows 11 system features

Windows 11 battery usage

Copilot Vision for Windows announcement

Diablo 4 Season 7 Season of the Witch

Marathon gameplay reveal

U.S. President Donald Trump speaks during the United Nations General Assembly seen on a laptop computer in Hastings on the Hudson, New York, U.S., on Tuesday, Sept. 22. 2020.

Lenovo IdeaPad 5x 2-in-1 deal

Promotional screenshot of characters from Zenless Zone Zero

MSI Claw 8 AI+ propped up next to an ROG Ally X on a table.