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As a communicator, I got curious.
Whats behind this borderline obsession with Copilot?
Marc Benioff, chief executive officer of Salesforce Inc.
Hint: it’s all about marketing, less about truth or substance.
It can be, as Marc notes, great marketing in the short term to highlight competitors.
Of course, the challenge is that long term success requires actual competition.
We’re still waiting.
And to my friends in the media…how does it feel to be used for marketing?
If you need a quote….you know where to find me.
It doesn’t work.
It spews data all over our floors, it doesn’t deliver value.
I haven’t found a customer who has transformational work with Copilot.
Copilot is just the new Microsoft Clippy."
After all, reporters like to tell a story with a protagonist and a villain."
