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The change reflects a push to integrate artificial intelligence into all of Microsoft’s services.
The new name isn’t just a marketing tool.
Microsoft added AI to the name of SwiftKey, and it has now done the same to its Edge browser.
Microsoft Edge is a smarter way to browse, find, create and shop on the go."
The listing also shows images of the aforementioned AI features in action.
While some of those features are available on other browsers, Edge bakes them right in.
Qualcomm’s Snapdragon X Elite processors and Intel Core Ultra processors feature NPUs that specialize in AI.
It even has the option to use GPT-4 rather than GPT-3.5.
Marketing or a new emphasis?
I’ve seen some pushback about Microsoft changing the name of Edge in its listings.
It’s not like the AI features are limited to when you open Bing or a specific site.
Microsoft recently renamed Bing Chat to Copilot with Bing Chat.
The company also brought its variousCopilots under unified branding.
AI in 2024
Some referred to 2023 as the year of AI, and with good reason.
ChatGPT hit its stride (though it launched in 2022).
Bing integrated with ChatGPT.
Windows 12will have even more AI experiences and features than Windows 11, which already has Copilot built in.
On the hardware side of things, NPUs are on the way in 2024.
Those dedicated processors specialize in the repetitive tasks that AI requires.
