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And as it now seems, Microsoft is back to its old tricks.

According toWindows Latest, the tech giant is using full-screen banner ads to push Windows 10 to Windows 11.

Dell XPS 13 running Windows 10

Users with unsupported devices are getting these seemingly annoying ads, too.

The outlet reports the ad popped up after installing the Windows 10 May 2024 Update.

Microsoft Windows 11 Pro…

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Former Microsoft Executive Vice President Terry Myerson stands in front of a presentation about Windows 10

Windows 11 Taskbar closeup

Windows 10 Start menu on HP ZBook Studio G4

Binary code displayed on a laptop screen and Guy Fawkes mask are seen in this illustration photo.

Windows 10 to 11 upgrade preparation

Bill Gates speaks onstage for a special conversation during "What’s Next? The Future With Bill Gates"

Windows 11 system features

Windows 11 Start menu

Windows 11 battery usage

Copilot Vision for Windows announcement

Diablo 4 Season 7 Season of the Witch

Marathon gameplay reveal

U.S. President Donald Trump speaks during the United Nations General Assembly seen on a laptop computer in Hastings on the Hudson, New York, U.S., on Tuesday, Sept. 22. 2020.

Lenovo IdeaPad 5x 2-in-1 deal

Promotional screenshot of characters from Zenless Zone Zero

MSI Claw 8 AI+ propped up next to an ROG Ally X on a table.