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Can generative AI change any of that?
Yeah, voice assistants are all a nothing burger in 2023.

Hey, they tried, right?
Whether its Cortana or Alexa or Google Assistant or Siri, all these just dont work.
Indeed, Microsoft just announceda new eventfocused on AI and productivity later this month.
Will this time be any different?

Without Windows Phone Microsoft’s Cortana struggled to find meaning (just like Amazon Alexa).
Siris co-creator Adam Cheyer thinks so, noting I do think it is about quality …
I think there will be a renaissance.
Theres a lot to unpack.

Will Cortana come back? Should it come back?
Three questions immediately present themselves considering recent events:
The first question is too early to answer.
There is little doubt that Microsoft, Google, Amazon, and Apple will pursue question two.
And let’s all forget that former Microsoft CEO Steve Ballmerwanted to call Cortana ‘Bingo.’

Where Microsoft goes with all of this will be a fascinating story.













