Microsoft and Xbox have made billions on Halo, but a huge $1.8b chunk of that hasn't even come from the games

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With something as big as Halo, though, Microsoft and Xbox can and have gone significantly further.

The strategy and approach will not always be the same for every franchise … the same for every studio.

Master Chief and “The Pilot,” one of the main characters in 2021’s Halo Infinite.

2001’s Halo: Combat Evolved is responsible for a significant portion of Xbox’s early success.

Bethesda Game Studios' Fallout is one of the many franchises Microsoft now owns thanks to recent high-level acquisitions.