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What you gotta know
Earlier this year,Bing surpassed 140 million daily active users.
Despite Microsoft’s AI efforts in Bing,Google continues to dominate the search landscape.

Bing search
According to Suleyman:
Simplicity is one of the core principles I am focused on.
Simplicity is one of the core principles I am focused on.
I am so proud that the @bing team has unshipped 27 features.

“Being brave enough to undo complexity is important,” added Suleyman while praising the team’s efforts.
To this end, it remains unclear which features the Bing team is unshipping from the platform.
The move could enhance Bing’s user experience as users often complain about its (debatable) bloatedness.

A step in the right direction for Bing?
During Google’s antitrust case last year, Microsoft CEO Satya Nadella claimedGoogle doesn’t play fair with Bing.
Interestingly,Apple almost bought Bing from Microsoft, but critical quality issues thwarted the plans.

The iPhone maker claimed that Microsoft offered Bing for free but still turned down the offer.
Experts say the rapid adoption of AI is revolutionizing how users interact with the internet and search.
AI is fundamentally changing how the search product also works."

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