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A benchmark for an Intel Core Ultra 5 1003H CPU appeared onAshes of the Singularity.
“We will provide more details regarding these exciting changes in the coming weeks!#Intel.”
The benchmarks and reports byVideoCardzandWccftechshed light on the situation and likely contributed to Fernandes confirming the branding change.
Intel seems set to shift from its “Core i” branding to one without the “i.”
At this point, the “Ultra” moniker remains a question mark.
It’s also not clear if the change will address mobile chips, desktop processors, or both.
Intel plans to refresh its Raptor Lake CPUs later this year.
Leaker Bionic_Squash noted that only some SKUs will have the Ultra naming.
According to them, refreshed Raptor Lake CPUs will not include the Ultra branding.
Moving to a new naming structure will allow the chipmaker to streamline the labeling of its processors.
AMD announced changes to its CPU names in 2022 that took effect this year.
It allowed the company to portray a lot of information through a simple name while also consolidating some families.
Intel will likely see similar benefits.
On the other side of things, Intel’s “Core i” processors are a well-known brand.
Moving away from an established brand can be difficult and cause confusion.
In my experience, you want to stick with branding people know unless something dramatic happens.
