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One way this can be done is by guaranteeing a higher revenue cut for all in-store and in-game purchases.

This also matches the revenue that both Microsoft and Sony take from all game sales on Xbox and PlayStation.

New Xbox Store Mercury

The Xbox Store could absolutely make the jump to mobile devices with the right investment.

Microsoft needs major mobile games that will draw consumers to a new, unfamiliar store.

Then, manufacturers only need to worry about competing on the hardware front, similar to Windows PCs.

It’s important that both inputs are nailed.

Head of Xbox Game Studios, Matt Booty, at E3 2019

Matt Booty, Microsoft’s head of Xbox Game Studios, discussing the future of Xbox at E3 2019.

I just finishedTUNICin its entirety on my G Cloud, and it was a fantastic experience.

Here’s some of the ways Microsoft can improve Xbox Cloud Gaming, particularly on handheld gaming consoles.

After all, Xbox Cloud Gaming does still carry the “Beta” tag.

Screenshot of Xbox Guide and Friends.

Mobile games could leverage many of the features packed into the Xbox Guide like Party Chat and Xbox Friends integration.

The Xbox Cloud Gaming library consists entirely of titles that are available through Xbox Game Pass.

It’s not the same at all as Xbox Cloud Gaming, and isn’t nearly as convenient.

Until it is, I’ll keep complaining.

Xbox Game Pass sign

Xbox Game Pass is a perfect fit for the mobile gaming landscape, and a potential Xbox mobile store.

Without Xbox Cloud Gaming, the G Cloud would 100% not be worth its asking price.

With it, an entire world of potential Android and Xbox-powered handheld consoles is opened up.

TheSurface Duo 2shows that Microsoft now has the right teams in place to develop Android hardware and software.

Logitech G Cloud held in hand with Xbox Cloud Gaming.

The Logitech G Cloud could’ve been cheaper if Logitech could make money off of software sales.

The next step is to simply include the Xbox team in the process to make it all come together.

I, for one, can’t wait to see it.

It could’ve been a lot better with a little more Xbox, though.

Xbox Series S dashboard captured with IOGear UpStream 4K

The Xbox Dashboard wouldn’t need to dramatically change to work well on compact handhelds.

Xbox Cloud Gaming Xbox Game Bar

An Xbox Launcher could be the perfect combination of Microsoft’s Xbox, Windows, and Android design prowess.

Xbox cloud gaming with Game Pass

Any Xbox Launcher would need to tie into Xbox Cloud Gaming, Xbox Game Pass, and Xbox’s mobile store.

Logitech G Cloud flat on desk with Nintendo Switch OLED standing behind it.

Xbox could improve on incomplete efforts from manufacturers like Logitech with a full-featured launcher optimized for touch and physical controls.

Xbox cloud gaming with touch

All of Microsoft’s handheld gaming efforts should center around Xbox Cloud Gaming.

Xbox Game Pass at Gamescom 2022

Xbox Cloud Gaming’s inclusion in Xbox Game Pass Ultimate isn’t ideal for mobile-only gamers.

Xbox Full Games & Apps library, redesigned as of August 2022

Xbox Cloud Gaming should let players stream and play their Xbox games wherever they are.

Image of Xbox Series X and Xbox Wireless Controller.

Xbox Cloud Gaming already has the power of an Xbox Series X, now it needs the features of one.

Logitech G Cloud, Nintendo Switch OLED, and Xbox Wireless Controller on desk.

The Logitech G Cloud is a generally fantastic Android-powered handheld console, but Xbox could do even better.

Xbox Cloud Gaming with Surface Duo

An Xbox handheld could be the hub for all of Microsoft’s mobile gaming ambitions from the Surface Duo, Xbox Cloud Gaming, and beyond.

Razer Edge 5G

The Razer Edge looks extremely promising, but will it really deliver an uncompromised handheld gaming experience?

Xbox Game Pass Ultimate

Logitech G Cloud handheld console.

Xbox handheld mock up

Qualcomm�s new Snapdragon X Plus processor

Xbox in a field

ASUS mock up Xbox

Xbox Play Anywhere with a thinking emoji

Xbox app with Final Fantasy III displayed

Age of Empires 2: Definitive Edition The Three Kingdoms DLC art

Xbox controller with WD-40

Banjo Kazooie Smash

Indiana Jones and the Great Circle

The Elder Scrolls Online 2025 Daedra battle

Moonlighter 2 key art

Razer�s Minecraft collection in retail boxes

Call of Duty: Warzone returns to its roots with Verdansk map for Season 3.

ASUS ROG Strix SCAR 18 (2025)

Witchbrook first look screenshots.

Minecraft�s new key art.

Inspecting the Kilo 141 in Call of Duty: Black Ops 6

Marathon gameplay reveal