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What it’s crucial that you know
Qualcomm is hyped about its newSnapdragon X EliteandSnapdragon Plusprocessors.
Qualcomm just wrapped up its Computex 2024 Keynote titled “The PC Reborn.”

Apple’s MacBooks with M-Series processors have excellent battery life, making Qualcomm’s latest confusing.
The keynote has more than an hour of insight and facts outlining the future of Snapdragon X-powered PCs.
It also features an ad that is rather strange.
A company hiring a famous actor to promote a product is not surprising.

Apple’s MacBooks with M-Series processors have excellent battery life, making Qualcomm’s latest confusing.
Using an actor who previously worked for a rival company is also common in the industry.
The Verizon “can you hear me now” person later worked for Sprint.
Will this age like milk?

Apple’s MacBooks with M-Series processors have excellent battery life, making Qualcomm’s latest confusing.
Jump to the 1:17:06 mark of the video above to see the Justin Long commercial.
They just know it works.
There are finally chips that look promising in the Snapdragon X Elite and Snapdragon X Plus.

The base Surface Pro 11 only has 256GB, which is the same as the base MacBook Air.
Those annoyances drive Long’s character to search for Snapdragon powered PC.
None of the issues presented in the ad are exclusive to macOS.
People can get spammed by notifications on a Mac or PC.

Qualcomm’s inclusion of a low battery life warning is also strange.
The prompt about an app not being optimized for Mac is especially confusing.
Emulated apps should perform fine on PCs running Windows 11 on Arm, but many will run through emulation.

That’s a similar situation to what’s seen on the Apple side of things.
The only criticism that holds a bit of weight is the prompt about running out of disk space.
Apple has survived a targeted ad featuring Long before.

The actor washired by Intel a few years agoshortly after Apple spurned Intel in favor of Apple-made chips.
I suspect Apple will survive this strange ad from Qualcomm as well.











