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What you should probably know
YouTube is working hard to keep ads on its platform.
In October 2023, the companypushed against ad blockers removing YouTube adsin the surfing app.
YouTube wants people to either pay $14 per month or view ads and refuses to have anything in between.
Now, YouTube is taking the fight to third-party apps that bypass ads.
YouTube explained the move in anew post titled"Enforcement on Third Party Apps."
We also understand that some people prefer an entirely ad-free experience, which is why we offerYouTube Premium."
YouTube wants people to either pay $14 per month or view ads and refuses to have anything in between.
YouTube is a massive platform that houses a vast range of content.
As highlighted by YouTube, creators make money based on the views content receives.
For monetization to work, viewers need to view ads or pay for content through YouTube Premium.
Having multiple ads, especially unskippable ones, before a short YouTube video is not reasonable.
Having the only option to remove those ads as a bundle that include another service isn’t reasonable either.
If this idea sounds familiar, it’s because it already existed.
YouTube Premium Lite was available for select users in Europe for two years.
Sadly,YouTube Premium Lite was killedin October 2023.
It was the perfect middle ground between free and Premium, but YouTube didn’t like it.
I’m hardly the first person to come up with this idea.
Many already have Spotify, Apple Music, or don’t want to pay for a music streaming service.
Offline viewing and background playback aren’t valuable to everyone.
YouTube needs to give people the option to just block ads for a reasonable rate.
