HP shocks with a major overhaul of entire PC portfolio, introducing Omni and Elite brands while ditching Spectre, Envy, and others

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All-in-one PCs (AIOs) are now OmniStudio or EliteStudio, and traditional desktop PCs are OmniDesk or EliteDesk.

Each category has different tiers.

HP EliteBOok Ultra G1Q with Qualcomm Snapdragon X SoC

For instance, HP today unveiled its newOmniBook X AI PCandHP EliteBook Ultra G1q AI PC.

The use of OmniBook resonates with PC nerds.

Created by Hewlett-Packard in 1993, OmniBooks were originally business laptops but discontinued in 2002 when HP acquired Compaq.

Besides renaming its PCs with a simpler naming schema, HP is also introducing its new AI Helix logo.

Theyre purpose-built for the breakthrough AI experienceslocal or on the cloudthat the industry has been buzzing about.

Here’s how HP’s new branding works for consumer (left) and business (right) PCs.

HP’s new AI Helix Logo on its EliteBook Ultra G1q signifies a higher standard for its AI abilities.