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What you gotta know
The newBing powered by ChatGPThas been in preview for several weeks.
It’s garnered quite a bit of attention and helped Bing hit the milestone of100 million daily active users.
The search engine’s chatbot has drawn particular interest from the media and general users.
The Bing chatbot scours the web for information in response to queries.
We want to drive more traffic to publishers in this new world of search.
“We want to drive more traffic to publishers in this new world of search.
Second, we want to increase revenue to publishers,” said Mehdi.
Microsoft’s CVP specified that Bing is now driving more traffic to sites than before.
Additionally, the tech giant is testing out ads within the chat experience.
Revenue generated by those ads would then be shared with websites that are cited as sources.
Mehdi emphasized that “conversations are early days,” so specific methods will likely evolve over time.
seems as if Microsoft is keen to work with publishers and find avenues to compensate content creators.
The exact shape that will take is not set at the moment.
Windows Central take
As you may expect, this topic hits close to home.
Windows Central and many of our sibling websites create how-to guides and articles regularly to help our readers.
While a word like “steal” may seem harsh, I think it’s appropriate.
Ironically, if Bing Chat is too good at gathering information from the web, it could cannibalize itself.
Bing, in turn, would then not have content use for answers.
Microsoft and the Bing leadership team seem to be aware of this and are working on solutions.
I hope that publications and Microsoft can find a path that works for all sides.
Then, Google needs to follow suit with Bard.
