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Earlier this year, Microsoft unveiled its revamped version ofBing, deeply integrated with ChatGPT.

Bing Chat and similar services have the potential to vacuum traffic, replacing search engines' roles as middle-man.

Bing Search Engine Market Share on Statista

Data from Statista over the past few years shows a steady improvement in Bing’s market share in recent years, although it still remains tiny compared to the big Alphabet giant.

That doesn’t mean interest in generative AI content is low, however.

ChatGPTon OpenAI itself hit millions of users more rapidly than services like Instagram and even TikTok.

Another analytics firm,Statista, offered a slightly more rosy picture of Bing’s adoption.

Bing on Statista

Data from Statista over the past few years shows a steady improvement in Bing’s market share in recent years, although it still remains tiny compared to the big Alphabet giant.

According to Statista, Bing has been trending upwards against Google over the past few years.

However, Statista seems to suggest that Bing actually lost market share against Google over the past few months.

It’s hard to know for certain exactly how accurate the stats above are.

Artificial Intelligence AI Assistant Apps - ChatGPT, Anthropic Claude, Google Gemini, Microsoft Copilot, Perplexity, Poe.

Could Microsoft’s fortunes change in the future?

Microsoft has opened its Bing Chat AI service to the public, no longer requiring a waiting list.

This could impact results down the line, but the current trends above aren’t exactly encouraging.

June 2024; Richard Socher, Founder and CEO, You.com on FULL STK Stage during day two of Collision 2024 at the Enercare Centre in Toronto, Canada.

Either way, Microsoft is going heavy on AI services and systems, baking Bing ChatGPT into various products.

Don’t expect the AI hype train to wind down any time soon.

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