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I am really, truly tired of graphics card prices.

Don’t get me wrong, Ilovethe NVIDIARTX 4090as a thing, a feat of engineering.

Intel Arc A770 and NVIDIA RTX 4090 Founders Ediiton

The performance it delivers is truly breathtaking, even if its size is equal to its power.

But it’s also insanely expensive.

Even more so in the UK where I am.

Zotac GeForce RTX 4090 AMP Extreme AIRO

The same applies to the RTX 4080, and even AMD’s newest range of high-end Radeon cards.

Albeit they’re at least more affordable than NVIDIAs.

And the new $800RTX 4070 Tiisn’t close to being a solution.

Intel Arc A770 with Arc neon light

Its popularity alone means there’s little need to consider it.

I feel like a similar situation is in play with NVIDIA graphics cards, too.

AMD has plenty of die-hard fans, but NVIDIA is the clear market leader.

Intel Arc A380 by ASRock in its box

So where’s the motivation to try and make these things cheaper?

Except, it’s not.

As of now, there’s no RTX 4050 or 4060 series for desktop users.

Logitech G Cloud standing by itself.

The RTX 4070 Ti is the ‘lowest’ end new card available and it’s $800 at least.

So buyers on tighter budgets either have to get something older, or used.

The same with AMD’s latest high-end Radeon cards.

nVidia Quadro NVS 290 256MB…

Or, they could buy from Intel.

Sure, it can’t touch the RTX 4090, 4080, or even the 4070 Ti.

Not in gaming performance at least.

ASUS ROG Herculx Graphics…

Hell, it can even just about handle ray tracing at times.

It’s also every bit as modern as the 40 series.

Besides ray tracing, one of the standout features is the hardware AV1 encoder.

Prime

All Intel Arc desktop GPUs have this, right down to the circa $150 A380.

But for modern games, things are generally fine.

I like an underdog anyway, but I have a real appreciation for what Intel is trying to do.

Nvidia RTX 5090 graphics card during the 2025 CES event in Las Vegas, Nevada, US, on Wednesday, Jan. 8, 2025.

Long may it continue.

No matter how much I love the RTX 4090.

NVIDIA GeForce RTX 5080 Founders Edition (front) compared to RTX 5090 Founders Edition (rear)

Nvidia CEO Jensen Huang addresses participants at the keynote of CES 2025 in Las Vegas, Nevada, on January 6, 2025.

AMD Radeon RX 9000

NVIDIA GeForce RTX 5080 Founders Edition showing dual fans

AMD Radeon RX 6800

NVIDIA GeForce RTX 5090 Founders Edition power adapter in box

Asus Rog Zephyrus G14 Ryzen

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ASUS ROG Strix SCAR 18 (2025)

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Minecraft�s new key art.

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