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Now, its Dells turn.
Goodbye XPS, hello Dell Premium?
Jeff Clarke, vice chairman and chief operating officer, Dell, explains to the press its new PC naming scheme. December 2024; NYC.
If Dell is phasing out brands like XPS and Latitude, what is it going with?
Dell
Yup, thats it.
Or rather, the core of the new change.
Dell’s new branding starts with three categories: Dell, Dell Pro, and Dell Max.
Dells new PC range includes three categories: Dell, Dell Pro, and Dell Max.
Lets take a look at each one by one.
Something like the Precision 7780 Workstation will likely fall under Dell Max.
Adding to Dell’s three PC categories (horizontal) are three pricing tiers, including Premium, Plus, and Base.
Of course, youre probably wondering how people will know what pricing tier a Dell laptop falls into.
The Dell Pro 14 Premium will be the first commercial notebook with a Tandem OLED display.
Why is Dell doing this now?
Michael Dell, chairman & CEO, Dell, speaks to the press about its new branding strategy. NYC, Dec. 2024.
Furthermore, it signifies a resurgence of fundamental computing principles and simplicity.
I think its now illegal to open a coffee shop without Wi-Fi.
DID YOU KNOW:“XPS” stands for eXtremePerformanceSystem?
The 2025 Dell 16 Plus 2-in-1 laptop not only has a new design, but new branding.
Dell clearly sees the momentum and shift as well.
Its press announcement is leaning hard on AI.
Is Dells new naming scheme good?
Micahel Dell speaking to press in NYC in December 2024 about its new strategy and PCs.
All that said, I can tell you that the press wasnt thrilled with the new naming scheme.
While Dell aims to simplify things, some people are confused about the change.
HPs naming isnt perfect, either, but it seems less wordy.
The new Dell Pro Max 14 laptops powered by Intel Series 2 processors, announced at CES 2025.
I also dont envy Dell.
Well see if Dell sticks with this scheme.
And dont worry,Alienwarefans.
Dells famed gaming brand is going nowhere.
