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The biggest challenge to a new game on the market is Epic Games' ongoing free-to-play juggernautFortnite.

That’s according to Circana executive director and analyst Mat Piscatella.

Fortnite 2025 featuring Sub-Zero from Mortal Kombat

Fortnite continues to garner crossovers with other franchises, including Mortal Kombat.

The players that do?

Only 12% of them are buying a game once a month.

“The biggest competitor to any new video game is Fortnite.

Call of Duty: Black Ops 6 and Warzone Season 2 Reloaded content featuring a crossover event with Teenage Mutant Ninja Turtles.

Call of Duty: Warzone is free-to-play, making it another of the so-called “Black Hole” games.

What are “Black Hole” games?

Marvel Rivals key art featuring Venom, Storm, Magneto, Spider-Man, Scarlet Witch, and Peni Parker

Marvel Rivals Rocket and Groot

Call of Duty: Black Ops 6 Season 2 screenshots and teasers.

Grand Theft Auto 6 screenshot showing protagonist Lucia in a car

Xbox Series X Controller

The Last of Us Online key art showing a man and woman in post-apocalyptic San Francisco.

John Wick cocking a pistol in Fortnite Ballistic trailer

Fortnite Absolute Doom season

Fortnite Epic Games and Disney

Xbox Project xCloud games

Fortnite

Lenovo IdeaPad 5x 2-in-1 deal

Promotional screenshot of characters from Zenless Zone Zero

A closeup shot of the MSI Claw 8 AI+�s ABXY buttons.

The Crew

Promotional screenshot of a superpowered football kick in Inazuma Eleven: Victory Road