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However, it recently received backlash after shipping an experimental feature Privacy-preserving attribution, which collects data for advertisers.
The companyCTO Bobby Holley took to Reddit to address some of the privacy concerns raised.
Mozilla Firefox on Windows
Privacy and security remain core issues that users look at when selecting their default internet tool on any gadget.
While the features successfully thwart these surveillance techniques, Mozilla’s efforts are limited by two major impediments.
The lack of alternatives doesn’t make the situation better.
Firefox running Copilot in Windows
“Its a powerful industry thats not going to pack up and go away,” added Holley.
How does Mozilla maintain the user’s privacy but still keeps advertisers happy?
The new approach leverages a Multi-Party Computation (MPC) system called DAP/Prio.
Its privacy properties have been analyzed to identify loopholes.
The prototype is temporary and restricted to a handful of test sites.
It’s worth noting that it only works in Firefox.
The company intends to use the findings to improve the effectiveness and efficiency of the final product.
