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The UK has already offered provisional approval but has yet to fully finalize it formally.
(UPDATE:theUK has now approved the Xbox Activision deal, effectively clearing the last hurdle.)
Activision’s gaming community is among the most passionate in the industry, with huge dedicated audiences across titles like Call of Duty and World of Warcraft.
Kotick continued, “Games are always very different than film and television.
“I talked a little earlier about the physical experience of interacting with something on screen.
Kotick began discussing how Microsoft Research could aid with this pursuit, while heavily hinting at Guitar Hero.
Activision’s gaming community is among the most passionate in the industry, with huge dedicated audiences across titles like Call of Duty and World of Warcraft.
“A big part of what I’ve seen in Microsoft is research.
And they do development in areas that are extraordinary.
And so, you know, just the endless possibilities for the future that are just incredibly exciting.”
A mountain of franchises await Xbox Game Pass subscribers as part of this deal.
A done deal?
Microsoft’s top competitors enjoy decades of nostalgic globally recognized franchises dating all the way back to the 80s.
Still, there are far more reasons to be excited for the future, in my view.
At one point, Guitar Hero was one of the world’s biggest gaming franchises.
For Activision and Xbox gamers, though, the status quo isn’t enough.
Expectations are high, and competition for time and money has never been fiercer.
The opportunities are real, but the challenges on the horizon, are also very real too.
Xbox’s Master Chief welcoming famous Activision franchises into the fold.
