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Dell just announced a slew of PCs atCES 2025, all with names that will be new to consumers.
I’ll dive into the rebrand first and then take a look at these new laptops.
The Dell 14 Plus is one of the first Dell devices under the company’s new naming structure.
They will all be available withIntel Core Ultra Series 2 processorsat launch.
Dell’s new laptops promise up to 39% longer battery life and up to 14% thinner profiles.
As Copilot+ PCs, they support on-equipment AI to improve efficiency as well.
Dell’s new branding starts with three categories: Dell, Dell Pro, and Dell Max.
AI is a big part of Dell’s new PC lineup and a driving force behind the rebranding.
Dell will expand its portfolio later this year with AMD andSnapdragon Xprocessors.
The Dell Plus 32 4K QD-OLED Monitor will become available on March 27, 2025 for $799.
The Dell 14 Plus and Dell 16 Plus 2-in-1 are part of Dell’s new mid-tier category of laptops.
What are Dell Base, Dell Plus, and Dell Premium?
Both Dell and HP’s new naming structure is driven by the era ofAI PCs.
So, how does this rebranding work?
The Dell Plus 32 4K QD OLED monitor uses AI-enhanced 3D spatial audio to direct sound toward your ears.
“Dell” devices are for play, school, and work.
They’re consumer PCs.
“Dell Max” systems are consumer/commercial devices designed with maximum performance in mind.
Within each category are three tiers: Premium, Plus, and Base.
Any rig with in a “Plus” tier is designed for “highly scalable performance.”
Base devices are entry-level and the most affordable within any given category.
For those devices and others from that category Dell is both the company name and the category.
On one hand, the name “Dell Plus 32 4K OLED QD-OLED monitor” is a mouthful.
The fact that brands often overlap when it comes to features and pricing muddies the waters as well.
They are consumer PCs.
The “Plus” in the name of each laptop designates a price tier.
Plus sits in the middle between “Premium” and “Base.”
Each category has the same three price tiers.
As the names suggest, the Dell 14 Plus and Dell 14 Plus 2-in-1 are laptops with 14-inch displays.
The Dell 14 Plus, in contrast, maxes out at a 2.5K non-touch screen.
The monitor uses AI to ensure that the sound from its five 5w speakers drives toward your ears.
The panel of the monitor supports Dolby Vision and HDR TB400 and covers 99% DCI-P3.
