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Microsoft is back to its old tricks.
Last week,Windows 11 pirates gained a new and unlikely ally in Microsoft Copilot.
Searching Bing for AI tools from companies other than Microsoft will result in a Copilot shortcut.
This week, it’s Copilot that has the new ally, but it’s hardly a surprise.
“Copilot, Your AI companion,” reads the element.
Below that text is a text bar that lets you message Copilot.
Searching for popular AI tools through Bing results in a prompt to use Microsoft Copilot.
Earlier this year, Microsoft used a similar method to give a shot to steer people away from Google.
Desperate and deceptive?
Microsoft promoting its services through other Microsoft products has always been a point of contention.
But many, including myself, dislike when Microsoft promotes its other products while you use a Microsoft service.
If I’m using a product and it tries to sell me something, I’m probably disappointed.
Windows 11, Bing, and other Microsoft services are products.
Searching for something through Bing isn’t like me going to a store.
It’s using the product, which is more akin to driving on a tire.
Scale is also a factor here and in similar cases.
That’s whyMicrosoft had to split Teams from Office.
In the case of Bing promoting Copilot, I don’t think there’s a monopoly issue.
A common “gotcha” argument is that other tech giants use similar tactics.
But my mom always said, “two wrongs don’t make a right.”
