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But Microsoft also uses artificial intelligence to improve its Bing search results.
The company announced generative AI captions recently, which should help improve how search results appear.
The caption of the bottom search result was generated with AI while the top result has a non-AI caption.
Generative AI captions scan a website and pick out the most important bits of information to create a summary.
That resulting summary then appears for that page when it’s a search result to a query.
“Harnessing the power of GPT 4, Generative Captions redefine the way searchers interact with search results.
The caption of the bottom search result was generated with AI while the top result has a non-AI caption.
“Generative Captions are tailored to each unique search query and may generate different snippets for different queries.
A benefit of having AI generate captions is that those captions are contextual.
Normally, Bing will show a snippet of a webpage with key words highlighted to show relevance.
Generative AI captions make a precise summary of the page based on your question.
Those who manage websites can opt out of having Bing generate captions with AI by adding a tag.
