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This technology is not exactly new, several websites are already using it.

For instance,United Airlines' websitesports its own expert mode.

Bing Chat

And while it’s not affiliated with Microsoft’s Bing Chat, it serves the same purpose.

Essentially, the expert mode refines the search experience and lets users conduct more detailed searches.

However, it’s unclear how it’s expected to work when it makes its way to Bing Chat.

Artificial Intelligence AI Assistant Apps - ChatGPT, Anthropic Claude, Google Gemini, Microsoft Copilot, Perplexity, Poe.

It will be interesting to see how Microsoft pieces all these together.

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