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The company unveiled a handheld gaming unit called the ROG Ally on Saturday.

The issue was that Saturday happened to be April Fools' Day.

ASUS ROG Ally

Dave Lee testing the ASUS ROG Ally handheld gaming device.

ROG Ally (A-lie)."

https://t.co/OEKrYIQ11oApril 2, 2023

The timeline made it unclear if the product was real.

The ROG Ally is a handheld gaming rig that will likely compete with the Steam Deck.

Screen grab from a new ASUS video teaser for its upcoming gaming handheld PC.

It has a similar form factor and allows people to enjoy games on the go.

ASUS claims that the ROG Ally delivers double the performance of the Steam Deck.

The ROG Ally runs on a custom 4nm APU Zen 4 chip with RDNA 3.

A hand holding ROG Ally while it displays STALKER 2.

Lee said that the claims appear to be true based on his testing.

ASUS mock up Xbox

The ASUS ROG Flow Z13 (2025) in four positions, including upright with its keyboard attached, upright with its keyboard detached, laying down with its screen up, and laying down with its back up.

Acer Nitro Blaze 11 above Legion Go, Legion Go S, Steam Deck, and ROG Ally.

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Promotional screenshot of characters from Zenless Zone Zero

MSI Claw 8 AI+ propped up next to an ROG Ally X on a table.

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U.S. President Donald Trump speaks during the United Nations General Assembly seen on a laptop computer in Hastings on the Hudson, New York, U.S., on Tuesday, Sept. 22. 2020.

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U.S. President Donald Trump holds up a chart while speaking during a “Make America Wealthy Again” trade announcement event in the Rose Garden at the White House on April 2, 2025 in Washington, DC.