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Not just in the sense of keeping around older models and slashing the price, either.
The rumor claims that Apple will make an all-new MacBook with an equally new, more wallet-friendly price.
MacBooks are desirable, but expensive
The massive education market.
It’s a sector where Google has an enormous foothold with its Chromebooks.
Brand appeal at a friendlier price
Apple’s brand appeal is undeniable.
MacBooks are desirable, but expensive
Personally, I’m not convinced thateveryonebuying these things does it because they like macOS.
The issue for a lot of would-be MacBook buyers is the price.
The current cheapest MacBook Air is a whopping$999.
The Surface Go is still one of the most attractive budget Windows machines.
That’s a lot.
That’s all well and good, and Apple may indeed be targeting education primarily.
But there’s no chance that a MacBook will be as cheap as the most popular Chromebooks out there.
Apple’s idea of ‘low cost’ doesn’t match with basically anyone else’s.
So, I don’t think Google will be too worried.
Well, that’s a little different.
The cheapest Windows laptops usually aren’t very good,Surface Goaside.
Even the education-focusedSurface Laptop SEnever really gained much traction.
But options start to look better in the mid-tier, around the $500-and-up space.
Realistically, this is the segment that a new, cheaper MacBook would drop into.
OS preferences aside, who wouldn’t be interested in a MacBook?
And in laptop terms, that’s an age away.
But a lower-priced MacBook could certainly spice things up.
Unless it wasexclusiveto education buyers, it’s hard to see how it wouldn’t be a smash hit.
A cheaper MacBook could easily be a winner during the 2024 back-to-school season.
There are interesting times ahead, for sure.
Google still has a value offering others can’t really touch, and Apple has an enormous brand appeal.
