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What you gotta know

Apple just unveiled its M4 processor, which promises impressive AI performance.

The M4 processor will power theOLED iPad Pro, an impressively thin rig featuring an OLED display.

Apple iPad Pro with M4 processor

The new iPad Pro will be the first device to run on Apple’s new M4 processor.

And presumably, make its way through Apple’s lineup over time.

2024 looks to be the year for Windows 11 on Arm.

Microsoft hasnew Surface hardwarepowered bySnapdragon X Elite processors.

Snapdragon X Elite benchmarks

Qualcomm’s Snapdragon X Elite promises more TOPS than Apple’s M4, but Apple’s new processor wins in other areas.

Qualcomm’s new chips will also power PCs from other big-name manufacturers.

The Snapdragon X Elite is the top dog forTOPS (Tera Operations per Second).

TOPS measures the performance ofNeural Processing Units (NPUs), which are specialized to perform AI tasks.

Apple M4 compared to Apple M2

Apple compared its new M4 processor to the M2 rather than the M3.

NPUs will become increasingly important as more AI tasks run on devices locally rather than through the cloud.

Meanwhile, the Snapdragon X Plus has 10 performance cores, but none can turbo.

Of course, that’s all based on hardware specs.

Qualcomm Snapdragon X Elite and Plus versus M3 in Geekbench

Does the new M4 make up that 28% peformance difference on Geekbench compared to the M3, letting it beat the Snapdragon X Elite? It seems unlikely.

We still have to see how Windows 11 handles the new chips from Qualcomm.

Luckily for those interested,Build 2024will focus heavily onWindows 11 on Arm.

Apple had since released the M3, so a comparison to the latest processor would make more sense.

Surface Laptop 7

Well, not exactly.

The hell if we know.

“That piece has since been updated since we have more benchmarks and figures.

Microsoft Surface Pro 11 with Qualcomm Snapdragon X Elite

We now know much more about M3 and the Snapdragon X Elite.

However, the fact remains that a comparison to Apple’s M2 proved useful.

That became truer when Apple framed the M4’s figures against the M2.

Dell XPS 14 (9440) for 2024

Apple’s M-series and diminishing returns

The jump to Arm architecture represented a significant shift in computing.

The M2 then saw significant improvement, but not as much as expected.

The bump to M3 saw even less of a jump despite the node jump.

Surface Laptop 7

You’ve likely sensed a pattern by now.

Apple burst onto the scenes with the M1 but is now starting to run into physical limitations.

The long-in-short is that companies like Qualcomm have an opportunity to play catchup.

NVIDIA GeForce RTX 5090 Founders Edition power adapter in box

Asus Rog Zephyrus G14 Ryzen

Nvidia CEO Jensen Huang addresses participants at the keynote of CES 2025 in Las Vegas, Nevada, on January 6, 2025.

NVIDIA GeForce RTX 5080 Founders Edition (front) compared to RTX 5090 Founders Edition (rear)

U.S. President Donald Trump speaks during the United Nations General Assembly seen on a laptop computer in Hastings on the Hudson, New York, U.S., on Tuesday, Sept. 22. 2020.

Lenovo IdeaPad 5x 2-in-1 deal

Promotional screenshot of characters from Zenless Zone Zero

MSI Claw 8 AI+ propped up next to an ROG Ally X on a table.

The Crew

Image of the Keychron K4 HE Special Edition in white.