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Google has been wrapped up in an antitrust case for weeks.
Apple says there’s no other meaningful alternative.

Apple CEO Tim Cook
They offered to give us Bing for free.
They could give us the whole company.
However, the plans fell through after it was spotted with critical search quality issues.

Bing search engine
The findings left Bing with the shorter end of the stick, deeming it inferior to Google Search.
Nadella claimed the exclusive deal between Google and Apple negatively impacted Bing’s growth and reach.
He concluded by indicating it would be “a game-changing opportunity” for Microsoft.

It’s a symbiotic relationship.
Google is the best search engine."
A move that would “jeopardize its revenue” as highlighted by Apple CEO Tim Cook.

AI may someday fundamentally alter search, but not anytime soon, indicated Judge Amit Mehta.
It’s possible that this could give Bing the upper hand over Google, helping it topple its dominance.
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