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Xbox is in a weird place, that much we all know.

The console war is officially over.

Midia Research on Xbox’s future

Xbox Game Pass and PlayStation Plus have already reached"maturity," says MIDiA, which puts a pretty hard cap on further growth.

Microsoft has capitulated to PlayStation, and has begunshipping core exclusive franchises like Forza Horizononto its arch console rival.

Although, being real, that latter point was always true.

That doesn’t mean Xbox doesn’t still have a future in hardware, though.

Xbox Series S GTA 6 styled

Grand Theft Auto 6 could’ve been the system seller Xbox needed.

To that end, Xbox has a unique opportunity to anchor itself in that growth.

Meanwhile, Xbox was down 29%.

“In terms of business growth, however, Elliott says this fact doesn’t matter.

Xbox in a field

“Like Rockstars other flagship titles, GTA 6 will hit PlayStation and Xbox before it hits PC.

It is worth noting that PlayStation would very much want the same thing to happen with GTA 6.

Thats why I reckon PlayStation will get the rights.”

Xbox Play Anywhere with a thinking emoji

In a recent interview,Xbox lead Phil Spencer said he wants Xbox hardware to win on differentiation.

Grand Theft Auto 6 screenshot showing protagonist Lucia in a car

Xbox handheld mock up

The Last of Us Online key art showing a man and woman in post-apocalyptic San Francisco.

Age of Empires 2: Definitive Edition The Three Kingdoms DLC art

Xbox controller with WD-40

Banjo Kazooie Smash

Indiana Jones and the Great Circle

The Elder Scrolls Online 2025 Daedra battle

Moonlighter 2 key art

Screenshot from the third �A Minecraft Movie� trailer.

Freja and her crossbow in Overwatch 2

Renderings of the 50th Anniversary Exclusive Microsoft Surface Laptop.